One of the ideas that came from Andrew Hoad, partner at PDT and one of the speakers at our ‘Building Your Personal Brand’ seminar on 24 January, was that it’s really important to be kind to people. A simple act of kindness can go a long way in getting people to remember you, and ultimately refer work to you. See the link below to an article from earlier this year, that reinforces this notion and stresses how essential it is to remember to be kind.